Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

Hyundai Equus price starts at $58,900

The 2011 Hyundai Equus sedan--the flagship of the Korean automaker's growing lineup--gets a base sticker price of $58,900, including shipping charges. That base price is for the Equus Signature trim level. There also is an Equus Ultimate trim that includes niceties such as reclining rear seats, an entertainment system and a refrigerator in the rear console--priced at $65,400.

Maeda named new Mazda design boss, replacing van den Acker

Ikuo Maeda is the new head of design at Mazda Motor Corp. The man who is credited with styling the Mazda's flagship sports car takes over for Dutchman Laurens van den Acker, 43, who has decided to leave the company "to pursue other interests," the automaker said in a statement today. Van den Acker, who joined Mazda in 2006, will remain at the automaker until April 10 to ensure a smooth transition for Maeda, Mazda said.